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tecminds

Three colours, two typefaces, one tone.

A single page that bundles the official TecMinds brand assets. Click any value to copy it — the email signatures below are ready to drop straight into your mail client.

01

Colours

Ink and Paper are constants. Signal Peach is a verb — reserve it for the one action the user is meant to take. Click any swatch to copy the hex.

02

Typography

Inter Tight for everything — from display to body copy. IBM Plex Mono only for labels, numerics and code. No third typeface.

Display / bodyInter Tight

Aa Bb Cc 0123

LightEin Engineering-Studio aus Luzern.
RegularEin Engineering-Studio aus Luzern.
MediumEin Engineering-Studio aus Luzern.
SemiBEin Engineering-Studio aus Luzern.
BoldEin Engineering-Studio aus Luzern.
Labels / numerics / codeIBM Plex Mono

Aa Bb 0123 →

Regular2026-05-26 · 14:32 CET
MediumOPENAI & ANTHROPIC
SemiBCHF 10'500
03

Marks & monograms

Master mark on paper surfaces, paper variant on ink. Minimum size: 20 px digital, 8 mm print.

TecMinds Master Mark
TecMinds Master Mark/assets/logos/tecminds-mark-master.png
↓
TecMinds Lockup
TecMinds Lockup/assets/logos/tecminds-lockup.svg
↓
TecMinds Lockup (paper on ink)
TecMinds Lockup (paper on ink)/assets/logos/tecminds-lockup-paper.svg
↓
TecMinds Monogram
TecMinds Monogram/assets/logos/tecminds-monogram.svg
↓
TecMinds Monogram (paper)
TecMinds Monogram (paper)/assets/logos/tecminds-monogram-paper.svg
↓
Wield Monogram
Wield Monogram/assets/logos/wield-monogram.svg
↓
Acurio Monogram
Acurio Monogram/assets/logos/acurio-monogram.svg
↓
ZSOPilot Monogram
ZSOPilot Monogram/assets/logos/zsopilot-monogram.svg
↓
04

Email signatures

Paste the HTML variant into your email client's signature editor (Apple Mail, Outlook, Gmail). Use the plain-text variant for Markdown or text-only contexts.

Marcel Mäusli
     
Marcel Mäusli
SIGNATURE
Marcel Mäusli
Co-Founder · Strategy
TecMinds GmbH
Neustadtstrasse 8a · 6003 Luzern · Switzerland
Anthropic & OpenAI integrations, made in Switzerland.
 
<table cellpadding="0" cellspacing="0" border="0" style="font-family:'Inter Tight',Helvetica,Arial,sans-serif;color:#0B0B0F;line-height:1.45;font-size:14px;background:#FFFFFF;border:1px solid #0B0B0F;border-collapse:separate;width:520px;max-width:100%;">
  <tr>
    <td colspan="2" style="padding:0;">
      <table cellpadding="0" cellspacing="0" border="0" style="width:100%;border-collapse:collapse;">
        <tr>
          <td style="width:20px;height:2px;line-height:0;font-size:0;">&nbsp;</td>
          <td style="height:2px;background:#E8A87C;line-height:0;font-size:0;">&nbsp;</td>
          <td style="width:20px;height:2px;line-height:0;font-size:0;">&nbsp;</td>
        </tr>
      </table>
    </td>
  </tr>
  <tr>
    <td style="padding:24px 18px 24px 24px;vertical-align:top;width:80px;">
      <img src="https://tecminds.ch/founder-marcel.jpeg" alt="Marcel Mäusli" width="64" height="64" style="display:block;width:64px;height:64px;border:1px solid #0B0B0F;object-fit:cover;object-position:center top;filter:grayscale(1) contrast(1.05);" />
    </td>
    <td style="padding:24px 24px 24px 0;vertical-align:top;">
      <div style="font-family:'IBM Plex Mono',Menlo,monospace;font-size:10px;letter-spacing:0.14em;text-transform:uppercase;color:#54565A;">SIGNATURE</div>
      <div style="font-size:22px;font-weight:600;letter-spacing:-0.01em;line-height:1.1;margin-top:6px;">Marcel Mäusli</div>
      <div style="font-family:'IBM Plex Mono',Menlo,monospace;font-size:11px;letter-spacing:0.04em;color:#54565A;margin-top:4px;">Co-Founder · Strategy</div>
      <div style="margin-top:14px;font-size:14px;line-height:1.5;">
        <div style="font-weight:500;">TecMinds GmbH</div>
        <div style="color:#54565A;">Neustadtstrasse 8a · 6003 Luzern · Switzerland</div>
      </div>
      <div style="margin-top:10px;font-size:14px;line-height:1.5;">
        <a href="mailto:marcel.maeusli@tecminds.ch" style="color:#0B0B0F;text-decoration:underline;text-underline-offset:3px;">marcel.maeusli@tecminds.ch</a> &middot;
        <a href="https://www.linkedin.com/in/marcelmaeusli/" target="_blank" style="color:#0B0B0F;text-decoration:underline;text-underline-offset:3px;">LinkedIn</a>
      </div>
      <div style="margin-top:14px;font-family:'IBM Plex Mono',Menlo,monospace;font-size:10px;letter-spacing:0.14em;text-transform:uppercase;color:#54565A;">Anthropic &amp; OpenAI integrations, made in Switzerland.</div>
    </td>
  </tr>
</table>
— —
Marcel Mäusli
Co-Founder | Strategy

TecMinds GmbH
Neustadtstrasse 8a · 6003 Luzern · Switzerland

E marcel.maeusli@tecminds.ch
W https://tecminds.ch
LinkedIn https://www.linkedin.com/in/marcelmaeusli/

tecminds — Anthropic & OpenAI integrations, made in Switzerland.
Tobias Lüscher
     
Tobias Lüscher
SIGNATURE
Tobias Lüscher
Co-Founder · Engineering
TecMinds GmbH
Neustadtstrasse 8a · 6003 Luzern · Switzerland
Anthropic & OpenAI integrations, made in Switzerland.
 
<table cellpadding="0" cellspacing="0" border="0" style="font-family:'Inter Tight',Helvetica,Arial,sans-serif;color:#0B0B0F;line-height:1.45;font-size:14px;background:#FFFFFF;border:1px solid #0B0B0F;border-collapse:separate;width:520px;max-width:100%;">
  <tr>
    <td colspan="2" style="padding:0;">
      <table cellpadding="0" cellspacing="0" border="0" style="width:100%;border-collapse:collapse;">
        <tr>
          <td style="width:20px;height:2px;line-height:0;font-size:0;">&nbsp;</td>
          <td style="height:2px;background:#E8A87C;line-height:0;font-size:0;">&nbsp;</td>
          <td style="width:20px;height:2px;line-height:0;font-size:0;">&nbsp;</td>
        </tr>
      </table>
    </td>
  </tr>
  <tr>
    <td style="padding:24px 18px 24px 24px;vertical-align:top;width:80px;">
      <img src="https://tecminds.ch/founder-tobias.jpeg" alt="Tobias Lüscher" width="64" height="64" style="display:block;width:64px;height:64px;border:1px solid #0B0B0F;object-fit:cover;object-position:center top;filter:grayscale(1) contrast(1.05);" />
    </td>
    <td style="padding:24px 24px 24px 0;vertical-align:top;">
      <div style="font-family:'IBM Plex Mono',Menlo,monospace;font-size:10px;letter-spacing:0.14em;text-transform:uppercase;color:#54565A;">SIGNATURE</div>
      <div style="font-size:22px;font-weight:600;letter-spacing:-0.01em;line-height:1.1;margin-top:6px;">Tobias Lüscher</div>
      <div style="font-family:'IBM Plex Mono',Menlo,monospace;font-size:11px;letter-spacing:0.04em;color:#54565A;margin-top:4px;">Co-Founder · Engineering</div>
      <div style="margin-top:14px;font-size:14px;line-height:1.5;">
        <div style="font-weight:500;">TecMinds GmbH</div>
        <div style="color:#54565A;">Neustadtstrasse 8a · 6003 Luzern · Switzerland</div>
      </div>
      <div style="margin-top:10px;font-size:14px;line-height:1.5;">
        <a href="mailto:tobias.luescher@tecminds.ch" style="color:#0B0B0F;text-decoration:underline;text-underline-offset:3px;">tobias.luescher@tecminds.ch</a> &middot;
        <a href="https://www.linkedin.com/in/tobias-l%C3%BCscher-b3ab52134/" target="_blank" style="color:#0B0B0F;text-decoration:underline;text-underline-offset:3px;">LinkedIn</a>
      </div>
      <div style="margin-top:14px;font-family:'IBM Plex Mono',Menlo,monospace;font-size:10px;letter-spacing:0.14em;text-transform:uppercase;color:#54565A;">Anthropic &amp; OpenAI integrations, made in Switzerland.</div>
    </td>
  </tr>
</table>
— —
Tobias Lüscher
Co-Founder | Engineering

TecMinds GmbH
Neustadtstrasse 8a · 6003 Luzern · Switzerland

E tobias.luescher@tecminds.ch
W https://tecminds.ch
LinkedIn https://www.linkedin.com/in/tobias-l%C3%BCscher-b3ab52134/

tecminds — Anthropic & OpenAI integrations, made in Switzerland.
05

Do & don't (quick reference)

Full brand guidelines live in the repo at brand/. These rules cover ~90 % of the cases.

Do this

  • Default surface is Paper (#F4F1EB), type is Ink (#0B0B0F).
  • Signal Peach only on the primary action — one per screen.
  • Always set `font-variant-numeric: tabular-nums` on numerics. ISO 8601 dates.
  • Brand is lowercase in body — title case only at sentence start or in contracts.
  • Inter Tight for UI / display, IBM Plex Mono for labels and numbers.

Don't do this

  • No gradients, no glow, no glass — never on type.
  • No pure white as a page background — that reads as dashboard.
  • Don't fill backgrounds with Signal Peach — it becomes wallpaper.
  • No exclamation marks. Not even in toasts.
  • No third typeface "to add interest".